BGaming is a creative and rapidly expanding iGaming content provider. On their growth journey, we partnered with them to redefine their brand, develop a fresh visual identity across digital and print media, and redesign their website.
Game Dev
Branding, Web Design, Webflow Development
Our project goal was to capture the essence of BGaming’s dynamic and entertaining content and align it with company’s updated positioning.
Visual Identity
Logo Refresh
The refreshed BGaming main logo has a sleek, modern design with a rounded plate, improved spacing, and a unique serifs in the 'i' letter, that makes the logo distinctive and memorable.
The logo's shape forms the cornerstone of a flexible grid system, underpinning all brand graphics. BGaming's flexible and dynamic visual identity reflects its fast-growing, innovative, and exciting essence.
Colors & Typography
We established a vibrant color palette and modern typography to convey BGaming's engaging personality. These elements contribute to instant recognition and set the foundation for the entire design process.
Brand Guidelines
To strengthen BGaming's brand implementation, we developed a comprehensive brand book that provides clear rules for using all the assets, including information on positioning, the logo, colors, fonts, and their application across various materials.
Website Development
Website Design
We redesigned BGaming's website to align with the new brand identity, seamlessly integrating the new look and feel. The enhanced UI makes it easier for users to engage with the content, ensuring a more enjoyable and interactive experience.
The project resulted in a successful transformation of BGaming's brand, with a cohesive and impactful visual identity, consistent and effective brand communication across all media, and an improved website user experience.
Margo Konovalova
Yana Perhurovich
Katerina Iovets
bgaming.com
